Since launch, Fetal Life has received state funding including a KY Innovation Investment Program (KIIP) micro grant to support growth initiatives and a State Trade Expansion Program (STEP) award to help establish and grow its international presence. After working with XLerateHealth coaches at LaunchIt, Fetal Life was accepted into the Louisville-based healthcare accelerator XLerateHealth which has been working with Riya since 2018 as part of its “Intersession Program.” She subsequently filed for multiple patents for related medical devices, including the recently approved tracker as well as a smart fetal heart rate monitoring device, and raised funding from several angel investors.Īctive in Future Problem Solving and academic science-based competitions but also passionate about art and design, during her high school years Riya was selected to participate in the University of Louisville’s LaunchIt Entrepreneurship Training program, a 10-week lean start-up training course with coaching to help develop her pitch and validate customer interest, and the Governor’s School for Entrepreneurs, a highly competitive summer program where 72 Kentucky high school students focus on product innovation and business model design. After hearing more than once the story of her mother’s false contractions before her birth, sending her parents back and forth to the doctor and even the hospital multiple times before she was born, she wanted to create a device, paired with a mobile app, to help women measure their contractions and make better informed decisions. Shah founded Fetal Life as a 15-year old freshman in high school with an idea. The registered nurses can answer specific questions regarding an individual’s case and help monitor their baby’s wellness. Remote nurse monitoring, like the myFetalLife app, is a great addition to a pregnant mom’s care protocol, especially for those who are high-risk. It also has educational materials like weekly baby growth information and an AI chatbot that uses patent-pending algorithms.ĪPA President Lynn Handley added, “As more women wait until their mid-to-late thirties to have children, these pregnancies are now a considered high-risk. Today, the app has been endorsed by the APA and has registered over 30,000 users from 140 countries, offering key features and information about telemonitoring and self-management of health using features like weight monitoring, gestational diabetes, blood pressure and fetal heart rate within the mobile app. Since late 2018, Fetal Life has partnered as a collaborator with the American Pregnancy Association (APA) when Riya launched the innovative myFetalLife smart pregnancy tracking app. ![]() In these days of self-quarantine and social distancing when most OB/GYN offices are trying to provide as much care as possible via telemedicine, we can engage our Nurse Telemonitoring feature in the myFetalLife application, along with effective use of artificial intelligence (AI) algorithms, to provide further guidance and help monitor expectant mother health.” ![]() “Our telemonitoring platform is already a game-changer for expecting mothers who geographically require remote care, but what we didn’t anticipate was that telehealth would become the global norm this spring in the face of the COVID-19 crisis. “From the start, our goal has been to create a portable and affordable contraction monitoring device that can be used in clinical and non-clinical settings by expecting mothers to manage their pregnancy outcomes,” Shah said. In addition, Fetal Life has begun the US Food and Drug Administration approval process. bench validation testing in a controlled environment at the University of Louisville School of Medicine Simulation Center. The device is already clinically approved in India and has successfully completed U.S. In March, Shah learned the portable smart uterine contraction monitoring device she designed and developed had been awarded a patent from the US Patent and Trademark Office. Her specialized technology company is dedicated to addressing the challenges around pregnancy by the integration of medical expertise, artificial intelligence and technological solutions. ![]() Riya Shah, founder and president of Fetal Life LLC, received her first patent. For a senior at Kentucky’s North Oldham High School, though, there has been some good news. (May 20, 2020) – For most high school seniors around the globe, this academic year hasn’t turned out as planned due to the COVID-19 pandemic.
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